Meredith Farkas (Information Wants To Be Free) has an article summarizing her recent survey of the biblioblogosphere in the December 15 issue of Library Journal. In The Bloggers Among Us, she summarizes her findings about who is blogging (by age, librarians over the age 40 are the fastest-growing segment; by professional niche, public service librarians are the most populous segment), and what they blog about (libraries and services, sure, but also hobbies, personal lives — and the intersections among these topics).
The article is a good read and might help librarians convince a skeptical management that not only are library and librarian blogs increasingly common, but they are often viewed (in academic circles, where such things matter more) as publications. As Meredith notes, “Blogging can be a great leveler, too. People are judged more by their ideas than their résumés, so anyone can make a name for him/herself. Also, blogging can build a bridge for those geographically isolated from other (or like-minded) librarians.” I would add, blogging can also build a bridge from the library to the geographically isolated patron.